CATEGORY: N - Public Engagement & Communications

CLIENT/OWNER: Cook County Department of Transportation and Highways

SUBMITTING FIRM: Morreale Communications

KEY PARTICIPANTS: Morreale Communications

DESCRIPTION: This Metra Access Pass public awareness and marketing campaign by Morreale Communications is exemplary due to its strategic use of diverse media channels to drive awareness and engagement key stakeholders. By leveraging targeted mobile display ads in geo-fenced areas around Metra stations, the campaign achieved over 11 million impressions—146% above projections—resulting in $36,490 of added value. The advertisement clickthrough rate (CTR) of 0.30% was three times higher than the industry benchmark, underscoring the ads' effectiveness in capturing attention and prompting action.